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Hooked: How to Build Habit-Forming Products

Nir Eyal

4.39

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....

Adult
Pages
168
Audiobook
4 hr 40 min
First published
January 22, 2014
Language
English
Edition
Audiobook